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There are a number of email list management and delivery options available to
Internet users. Ranging from using your own computer to a paid third party
service. Let's examine the pros and cons of each:
- your own computer.
Many people start their list this way, using their own computer, software
and internet access.
- PRO
- Inexpensive to start.
- No ads from free services
- Familiarity of program (email)
- CON
- Time intensive (manual add and remove)
- Resource intensive (computer and ISP)
- Service vulnerable to SPAM complaints
- Appropriate for announce only lists
- No customer support.
- List access only from single location.
- No list promotion support
- free list host provider
This is the next step in the progression of solutions for many
publishers. Free list hosts include Topica,
ListBot, and Egroups.
- PRO
- Free (of course)
- Web interface
- Inclusion in list directory
- List Management of subs and unsubs
- Bounced message management
- Moderated or Unmoderated discussions
- Archiving and other 'utilities' (polls, calendar, etc..)
- Insulation from SPAM complaints
- CON
- Advertising (of course)
- Reliability
- Stigma of 'Free'
- Minimal customer support
- Subject to domain blocking from ISP's
- your own web host
Some web hosts provide list hosting services, and there are scripts
available to manage subscriptions and delivery.
- PRO
- Total control
- Web Interface
- Branding of domain name
- No recurring expense (other than bandwidth and software
maintenance)
- CON
- May slow down web site while processing list directives.
- Vulnerable to spam complaints that could result in losing site and
list access.
- Email address security vulnerable.
- May incur additional bandwidth charges from web host.
- Expense to install, maintain and upgrade software.
- No promotional support for list
- Minimal customer support.
- Speed and reliability of delivery
- paid third party list hosting
Outsourcing list management and delivery services is an attractive
alternative to other options.
- PRO
- Web Interface
- Subscriber management (sub, unsub, bounce and undeliverable
control)
- Reliable and fast delivery
- Minimal resource drain on site or computer.
- Control of third party advertising.
- No software maintenance
- Least time intensive
- Insulation from SPAM complaints
- List available even if computer or website goes down.
- Flexible list options including announcement and discussion lists
- Email address security.
- Customer support for services.
- CON
- Setup and recurring expense.
- Additional listchannel.com
benefits
In addition to the benefits offered by the 'typical' paid list host,
we've gone a step or two further. We know that email publishing is
more than just hosting, management and delivery.
- Extensive list promotion support.
- Listing in channel directories specific to your audience.
- Additional exposure through findthis.com pay per click search
engine.
- Access to extensive resource library for publishers.
- Exclusive email courses and tele-classes for list owners.
- Additional tools and resources.
- PublishersConnection.com publishers
resources
- SendInfo.net followup auto responders
- Fastest and most reliable delivery available.
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